"You really understood my financial needs as a woman."

About Woman's Worth

We don’t have to tell you that men and women are different, but nowhere are the differences more clear than in the areas of money and finance. That’s why Woman’s Worth® is here. We specialize in working with women. We understand the emotional and even the physical health issues that women face when dealing with finances. And we can help.

Our range of comprehensive services is offered in the context of each unique, individual woman we serve. Sometimes you need just the facts. Sometimes you’ll want someone to rejoice with. And sometimes you may need a shoulder to cry on. You will find all that and more at Woman’s Worth®.

We invite you to explore the services described on this site and make use of the information we offer. But most importantly, just know that we’re here. We can give you a renewed outlook on the life of the complete woman: mind, body, soul—and pocketbook. Your Financial Independence Awaits®.

Jeannette Bajalia, President and Insurance Professional

Jeannette Bajalia founded Woman’s Worth® after 35 years of professional experience within the financial services industry, in major corporations, and as an independent business owner. Her intimate, in-depth understanding of women’s finances – and their related emotional and physical health effects – gives her a unique perspective on helping women plan their financial futures.

In addition to her business and professional experience, Jeannette has significant experience in the issues facing the aging population. Her passion for helping women led to the establishment of Woman’s Worth®. She has a heart for ensuring that individuals have a sound plan for a successful retirement and that all retirees are treated with dignity, respect and protection for their emotional, physical and financial needs.

Jeannette welcomes opportunities to speak on these topics and more. Click here to learn how to book Jeannette for your upcoming event.

She is an Ed Slott Master Elite Advisor, a published author of 2 books, a radio host, and has also appeared as a guest on First Coast Living on WTLV & Look Local. She was also recognized as one of 20 Women of Influence by The Jacksonville Business Journal in 2012. She has been featured in the Wall Street Journal, Growing Bolder, Forbes, Jacksonville and Orlando Business Journal, Yahoo! Finance, CNBC, Bloomberg Businessweek, and several other local publications. She is often seen on Growing Bolder Financial Institute, a digital media firm specialized in rebranding aging.

Jeannette has lived in Ponte Vedra Beach for over 18 years. She completed her undergraduate and graduate studies at the University of North Florida in Jacksonville and is a proud aunt to 32 nieces and nephews.

Jeannette acts as a solicitor for Payne Capital Management, LLC an SEC Registered Investment Advisor.